Communication is arguably the only strategy used by pharmaceutical companies to market their products. Not surprisingly, medical writing is a $332 million industry in India, projected to grow to $750 million by 2030. A substantial portion of medical communication materials reaches doctors’ desks, tablets, mobile devices, or laptops daily. This …

Read more

The world moved from paper to digital a few decades ago, and now it is fast-forwarding into the era of artificial intelligence (AI). However, the movement to digital itself was very slow, especially concerning healthcare practitioners (HCPs). While digital technologies have enabled ease of data handling and consumption, information overload …

Read more

History and expansion of medical writing as an outsourced service. In India, Medical writing has evolved from Atharva Veda, Sushruta Samhita and Charaka Samhita, which included scripts of medical information for each therapeutic ailment. Globally, similar observations were noted on papyrus scrolls or walls. With the paradigm shift to writing …

Read more

With the development of research and technology, there has been tremendous growth in medical content generation and consumption, especially among doctors, for the uptake of new information. Focusing on data consumption by clinicians or doctors still studying online was surveyed. These surveys may not exactly depict the physicians’ online referrals …

Read more

The use of content and its business strategies have changed over time. For instance, people are weighing the benefits of short-form content over long-form and vice versa, creating a topic of debate. Hence, here we are discussing the pros and cons of both forms of content and their benefits to …

Read more