Our Work

Medico-marketing
communication

We specialize in developing medico-marketing communications for print, digital, mobile, and Key Opinion Leader (KOL) engagement. Our approach involves adapting our process and style to align with evolving content creation and consumption formats, emphasizing accurate, concise, and visually engaging content that respects doctors' valuable time.

Our Work

GERD Update

Ophthalmology LBL

FAQ’s

Medico-marketing communication is a balance between science and marketing. While briefing, it is useful to provide 1) The aim of communication, 2) The brands involved, and 3) Any challenges the brand faces.

Our approach is to balance the doctors' scientific content needs and the sponsors' marketing needs. We try to provide a strong scientific perspective concerning the medical condition under discussion and a rationale for using the brand (molecule). Then, we present the molecule's benefits. We aim to write minimum content to gain maximum attention and communicate the crux of the matter to ensure that the doctors get the right message quickly.

We create all the materials related to medico-marketing communication, including text, audio, and visuals. We develop leave-behind literature (LBL), visual aids, booklets, product monographs, rationale booklets, videos, content for social media, and more.